What is PPC - Pay Per Click

PAY PER CLICK

Pay per Click also written as PPC. It is an internet marketing model where the advertisers use the publisher’s website to market their products or services through ads. The publisher gets paid by the particular advertisers when a user clicks on their ads. It is a pull-type internet marketing of buying user visits to a site.

Large no of people using internet. Internet is providing large option. It is also provide platform for advertising products and services online.

Advertisers around the world have shown a keen interest in making good use of the Internet that is omnipresent these days to market various products and speed up their business activities by reaching out to numerous users.


Previously advertisement involves the use of brochures, television ads, radio ads, banners, bills, balloons, etc. where people are driven to hear, listen, and view the product or service they can get. But now people using internet for advertising method.

PPC helps in branding. PPC provides quick results in to SEO results that are equally important but may take months or even years.

Whenever a user clicks on an ad, the link directs the user to the product’s website. At the same time, the product or service provider needs to pay some amount to the search engine, such as Google.

Behind every successful PPC campaign lies a catchy ad that can attract the attention of online users.



Advantages of PPC

Quick Actions– PPC increase traffic, quick results, and more hype branding in a short span of time.
Negligible Initial Investment– Search engines do not charge fees to insert a PPC ad or to set up an account. The user pays only when someone actually clicks on his ad.
Business noticed globally– A business can get global recognition, even if it has a small local setup.
Fast Results– PPC ads can deliver faster response, as compared to SEO. If quality ads are posted.